Email marketing is one of the easiest ways to communicate with your current customers and the leads you’ve captured. It’s easy to use and enables you to offer information without an overwhelming amount of phone calls or the price of postcards. This is a highly effective form of online marketing, but needs to be done right and with some decorum. If you send out repeated emails in a short period of time your emails will be marked as spam and email servers can blacklist you.

 

The Benefits of Email Marketing

There are many benefits of email marketing that make it worth finding the right ESP to work with. You can create targeted emails to send to members of your database to offer them a special deal. This can:
* Increase conversions
* Increase repeat business
* Increase referrals and customer loyalty
* Increase product awareness
* Gather behavioral feedback
* Generate fast results