Cold calling and sending out direct mail just doesn’t get the attention it used to. Today, people don’t want to be sold to, they want to buy on their terms. Your business needs to be in front of their eyes and on their mind. Consumers now want to check out a business online before they buy, so be the business they see.
Try some SEO.
Have you ever wondered how you can get more attention from customers? How you can reach customers in a much further distance? then you should learn the basics about SEO.
SEO stands for search engine optimization, and is used to get your business attention by Improving your ranking on Google, Yahoo, and Bing just to name a few. There are many different ways to perform SEO on your website.
Put some money into search engine marketing.
You really can’t run a good advertising campaign without putting some money behind it. search engine marketing consists of paying for Google adword campaigns which are in the sponsored ad section when you do a Google search. Pay-per-click marketing is designed to grab the attention of the person searching your product. An example would be, if you were a shoe store you would want your business to rank high when people search shoes. You may purchase some pay per click advertising in order to rank your business on page one.
Get your content online.
Have you ever heard the saying if you’re not first you’re last? It’s very true if you’re not first in the marketplace your last and second is no better. To be first you have to be out there, if you think someone is just going to find you on Google magically you’re sadly mistaken. you have to have content out there for people to know who you are. Do you have a Facebook page? Do you have a Twitter page? Do you have an Instagram page or your showing photos of your business? If not, you’re missing out on a lot of Internet content that could be getting you attention. try setting up a Facebook business page, it’s free.
Things you can do offline.
Online marketing is not the only marketing out there. There are other ways to Market your business offline. For example, you could wear a shirt with your business name phone number on it. You could also try radio advertising people still do listen to radio. You could also put up flyers around town, or any other idea you can come up with. Just remember it’s up to you to get your business attention.